In this section well be showing you different brochure types and their morphological features. As we said before, choosing the right brochure format will determine its effectiveness.
It isn’t necessary to have your brochure format already decided; you could have in mind some options or your design company could suggest you a specific format depending on your objective. Some formats are chosen not only for the way the information is presented in these, but also for their comfort and morphological aspect. For example, a marketing investigator would rather prefer presenting his marketing investigation in a bi-fold brochure with inserts, because it would be not only the more convenient way, but also it would allow him to put his report inside the folder, to have his name and the company name he works for or the one that requested the report on its cover.
These are the more common formats; they’re followed by a picture in order for you to imagine which one you would like to order for your company.
Bi-fold brochure Letter or A4 size
Letter Brochure Sample
Leaflet Letter or A4 size
A4 Brochure Sample
Bi-fold brochure A3 size
A3 Brochure Sample
Tri-fold A3 size
A3 Brochure Sample
Folder with flap and inserts
Brochure Sample
These are the more usual formats that generally contain or help to organize the brochure functions. But sometimes there are other formats not so well known that you could use for a specific situation. Among those formats we could mention the envelope, having an enveloped designed could be really effective for your corporate image. Sending envelopes with products, services or promotions information is an investment. A potential customer will consider your company as an important and prestigious one, even more if he receives a letter with your corporate image on its envelope. Some people think that having your own envelopes is just a detail, but it can’t be denied that your company will be seen in a different way than before.
It doesn’t mean that if your company doesn’t have its own envelopes it’s not a prestigious one (that happens with major companies), but we want you to consider this brochure type as an interesting an affordable way to improve your corporate image.
Having a brochure will improve your image and your profits.
The size is other morphological aspect. You have to consider the brochure size when you’re thinking about your brochure design and objective.
It’s important having the brochure size chosen at the time of designing, because it will determine how the designer will be working. It will be different for him working with a small brochure than with a big one.
The format and its size have to coincide with the intention of your brochure. For example, doing a tri-fold brochure with an A3 size to be given out in the streets is not effective, because it would be difficult to be kept and would be inconveniencing the receiver. And if the receiver decides to keep it, he would need to fold something that is already folded (the way a brochure is folded is the way that you want the information to be read), and when he decides to read it, he would be having in his hands a brochure that doesn’t show off. This is a damage for you and your company. Therefore, the best solution in this situation would be having a smaller size than before, so that could be kept without having to be folded.
designing a brochure
Dec 25, 2007
Kind of Brochure
What is brochure?
The brochure is one of the best ways to present your company. There are tri-fold brochures used to advertise a new product or service that your company offers, or there are bi-fold folders that are used to present your company projects outside or inside it. There are different brochure types, and every type has a different way to be designed. The criterion adopted to design a bi-fold brochure to present your company projects for internal use would be different from the one for external use.
A well designed brochure is the best way to introduce your company to your potential customers.
A brochure has three functions:
what is a brochureInformative function: a brochure is usually used to inform your potential customers with regards to your company. This information is related to your company presentation, a new product or service that your company offers, or a recent change in your company name, etc.
brochure designAdvertising function: a brochure is really important as an advertising tool, which attractively allows you to promote one or more products or services. For further details this function will be analyzed in the section called Advertising aspect.
brochure designersIdentification function: a well-done brochure design allows you to maintain a same criterion through all your company brochures. If this criterion (sometimes called concept) is unified in all the brochure types, it will make your company to be recognized automatically. It will give to your company prestige and credibility. It is important for your company brochure not only have a “concept”, but also to have a logo: a well designed logo is essential for any company, is one of the first steps to start an advertising campaign.
These three functions should have an interaction. The brochure should be the result of that interaction, otherwise it won’t be effective. Maybe one of those stands out more than the others, but this shouldn’t affect your brochure design. For example, if your company launches a new product and decides to have a brochure designed for this launch, the function that will stand out on your brochure would be the advertising one, even though this brochure could have information regarding the product and at the same time represent your company.
But if your company presents a project to another company’s executives, the function that would appear at the first sight in this brochure is the identification one, which makes your company to be seen secure and prestigious, while the advertising and the informative functions would be in a second place.
The brochure is very important when we talk about your corporate image. You have to discuss with your design company what would be the best brochure format to choose, since that choice is decisive if you want your company to be identified in an efficient way. An advertising brochure could be colorful and have big typography, but those characteristics aren’t the right ones for a project presentation, since that project could have a simple, austere and formal brochure design. Morphologically it’s not the same presenting a project with a tri-fold brochure than with folder with inserts. Maybe both options ate right, but you have to decide which one will be more convenient and if it will maximize your benefits.
You could find out more about this morphological aspect in the section called Brochure types, where we’ll be showing you different brochure formats.
In a few words, to plan your company brochure you have to:
bifold brochure designThink about your brochure objective and function.
trifold brochure designStand out one of its functions, like informative, advertising or identification functions.
what is a brochureCheck if those functions are in the brochure, even though one stands out and the others don’t.
brochure designChoose the right brochure format based on its objective.
